In the era of LLM-powered search, doorway pages aren’t just ineffective—they are actively self-destructive. Google identifies them as spam because they offer no unique value, but AI models expose a deeper issue: they cannot infer expertise from duplicated structures.

A doorway page is a dead signal. It provides no depth, no entity clarity, no topical authority. Both Google and LLMs interpret them as noise.

Modern visibility requires AI-Proof content: clear intent, structured information, consistent expertise, and real value for the user. AI search doesn’t reward volume—it rewards meaning.
Scaled repetition collapses. Coherent expertise rises.

The future of search—Google + LLMs—favors sites that publish fewer pages, but with higher clarity. The era of doorway pages is over. The era of structured, expert-driven content has begun.